How to Support Authors Whose Work You Love: Pre-Orders

When you like certain authors’ work, there are three key things you should do to support them: Pre-order their books, post online reviews, and promote them through word-of-mouth.

Word-of-mouth praise for authors’ work is the greatest gift readers can bestow. Reviews rarely lead to sales. Praise often does.

Online reviews of books are vital to authors. It takes 25+ reviews to trigger beneficial effects from most retail sites’ algorithms. The most important thing to remember when leaving reviews of a work you’ve read is to be truthful, thorough, and fair.

That brings me to pre-orders. Online pre-orders are critical to the success of many books. I know some fans resist them. Don’t.

Waiting for a series to finish before you decide to buy it is a good way to guarantee that your favorite authors will get pushed off the shelves. It serves to kill new series before they get started.

Publishers and retailers use online pre-orders to gauge public interest in new books. This determines how they treat those books. Strong pre-orders for a book can inspire a retailer to increase its print order. It can propel a book onto bestseller lists.

When a publisher sees that a book has garnered strong support from pre-orders, it might invest more in its marketing.

Pre-orders help readers, too. Many online retailers guarantee pre-order prices, so you can lock in the best price.

So, if you love books, or like the work of a certain author, be sure to pre-order their books. It matters quite a bit.

FYI, The Midnight Front, Book 1 of my Dark Arts series coming January 30, 2018, from Tor Books, is currently available for pre-order in the format of your choice—hardcover, paperback, eBook, or digital audio. I’m just sayin’.

Also, if you’re an author who has a new book coming out in the next five to six months, and if that work is now available for pre-order in at least one format, please feel free to post links to your pre-order pages in the comments below!

#SFWApro

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